Alex Salmond is the First Minister of the Scottish Government in Edinburgh, Scotland’s equivalent of the Prime Minister. He is proud to be the first member of the Scottish National Party to hold the post after his party won the 2007 elections to the Scottish Parliament.
The First Minister is currently in China on an official visit, the first by a senior Scottish politician since his predecessor Jack McConnell sported the kilt here in Shanghai in 2006. On Tuesday evening in the Westin Hotel Mr Salmond welcomed several hundred guests to a reception on behalf of Scotland’s best-known export product, Scotch Whisky.
“Scotland is known the world over as the home of whisky, and has been producing this iconic quality product for hundreds of years,” said the First Minister. “The true international appeal of whisky has never been in doubt. Besides the appeal of our national drink,” he added, “the Scottish economy also offers attractive opportunities for Chinese businesses and we look forward to continuing to deepen and strengthen our connections with this wonderful country.”
Scotch Whisky is one of the great worldwide marketing success stories of the past two decades, in particular the top of the range Scotch Malt Whiskies. The Scotch Whisky Producers have succeeded in placing their product at the very peak of the luxury drinks market, and it has made huge inroads into what was formerly the preserve of French Cognac - indeed France itself is now the second-biggest export market after the USA. From a situation where only around half a dozen brands were available in Scotland in the early 1970s, there are now hundreds of different brands available in a range of ages and finishes.
A decent acquaintanceship with Scotch Malt Whisky has become an essential prerequisite for any world citizen who wishes to project an image of sophistication. Over 40 different whiskies were available for tasting at the reception, at which a special bilingual introduction to whisky production and whisky appreciation was given by Charles Soong of the Edrington Group, owners of two of the best-known brands in the market - The Famous Grouse Blended Whisky and The Macallan range of malts.
The SNP government is keen to project a progressive image of Scotland that blends the contemporary and the traditional, and it was very fitting that Mr Salmond should be piped into the reception by a lady piper, Zoey Maciver, who works in Beijing and regularly appears at events in the city.
Scotland is keen, too, to emphasise her cosmopolitan historical roots, and the guests were subsequently entertained by Celtic Harpist Katie Targett Adams, who also lives and works in Beijing, and speaks fluent Chinese. Katie sang a classic Teresa Teng ballad, Yue liang dai biao wo de xin, followed by one of the greatest love songs of Scotland’s finest poet, Robert Burns: My love is like a red, red, rose.
Also on the agenda was one of Scotland’s other well-known exports, the game of golf. The First Minister drew laughter from the audience by graciously acknowledging that China too lays claim to having invented the sport - a claim that is backed up by contemporary paintings dating back almost a thousand years to the Yuan and Song dynasties - although it seems to have been a game for ladies only at the time!
Education and high-tech manufacturing are also a focus for the visit. Education Minister Fiona Hyslop is also part of the delegation, while the First Minister was particularly keen to emphasise the potential of new clean energy sources as a source of potential partnerships between Scotland and China.
“Scotland has a coastline of 11,000 kilometers, while China’s coastline extends to 17,000 kilometers,” said Mr Salmond. “The two countries share a lot in common. Power is the future, and we hope to encourage joint developments in offshore wind, wave, and tidal generation.”
Scotland has a wealth of resource in high-tech and specialist manufacturing. Alan Henderson, managing director of Gas Sensing Solutions, a Cumbernauld Company, seized the opportunity for a photo-shoot with the First Minister to highlight the company’s new Carbon Dioxide Sensor, a device no bigger than two coins.
We have a strong commitment to China and I have been working with the Chinese for twelve years,” said his fellow director Dr Des Gibson. “We have a host of interests here - for example the automotive industry has significant potential for our sensor.”
While Mr Henderson will continue with the delegation on its trip to Beijing to visit customers there, Dr Gibson will be heading further north to Changchun, the center of China’s automotive industry. In having had the foresight to extend its ambitions beyond the obvious targets of Beijing, Shanghai, and the Pearl River Delta, Gas Sensing Solutions has understood the value of being a trend-setter rather than a follower. As such it serves as a perfect role model for other ambitious and enterprising Scottish companies.